Why Sims Design Consultants?
Imagine
Imagine partnering with a design visionary, bringing three decades of global experience to your entrepreneurial journey. At Sims Design Consultants, We specialize in unleashing creative power to visualize exciting futures for products, mobility, and consumer goods. Projects like the R30 electric sport boat and the 5-star rated Refreshments razor demonstrate this.
Scaling Design Thinking for Innovation
At Procter & Gamble International Operations SA, I played a pivotal role in building P&G's design capability for Asia, fueling the region to become P&G's growth engine. I have a proven track record of driving innovation at scale and simplifying complex design architectures. This design thinking experience can be leveraged to gain key user insights and tackle "wicked" problems.
Building the Future of Mobility
As Chief Creative Officer at Hydra Design Labs, I lead total automotive design projects with a fabrication studio dedicated to shaping the future of vehicles. With over 30 years of OEM experience, our team successfully delivered transformative projects, including the Endurance EV Pickup truck for Lordstown Motors. Consider Hydra for large-scale vehicle projects. Click on the logo to see our work at Hydra.
Producing Excellence in Design
My journey is underscored by a commitment to excellence, with numerous accolades, including the Graphis Merit Award and the I.D.S.A. Industrial Design Excellence Gold Awards. With over 40 design patents awarded, the effort to push the boundaries of design excellence continues.
Delivering Impact Beyond Profits
Beyond achievements, I am deeply committed to fostering collaboration and driving positive change. As a founding trustee member of the Live Well Collaborative Singapore and through initiatives like Executives for the Extraordinary, I've contributed to meaningful projects.
Crafting Your Entrepreneurial Vision
Envision leveraging my extensive experience to drive success in your ventures. With a focus on human-centered design, innovation, and strategic thinking, We are committed to crafting futures where design transcends boundaries and creates lasting impact. Let's imagine, create, and deliver success together.
Recent Work: Blue Innovation Group
Swipe or slide to the Left
Ideation, exploratory sketches
Ideation, design exploration
Design exploration
Design exploration
Design exploration
Design exploration, extending solar shades
Packaging layout study
Design finalization over package layout
Design finalization over package layout
Anchor mode with solar shades extended
Anchor mode with deck and solar shades deployed
Lower deck layout study
Final concept sketch
Final concept
Rear fold-down deck feature
Recent Work: IPSY Razor Project
DISCOVERY: Market Audit, Inspirational Design Target, user fast-feedback team, evaluate competition
DEFINE: Theme boards, design targets and objectives, define user needs and insights
DESIGN: Choose finalists, refine details begin CAD data (Refreshment logos used with permission of IPSY)
EXECUTE & DELIVER: First prototype, proof of concept test, evaluate & refine
EXECUTE & DELIVER: Finalize color, materials and finishes, masters are made
DELIVER: Coordinate craftsmanship with suppliers, optimize design
DELIVER: Evaluate first production units, patents: D986505, US504867 B2
DELIVER: Finalize packaging & color strategy
Beauty in the thoughtful details
Beauty in the thoughtful details
Elegant solutions for real-world needs
Beauty in the thoughtful details
Work History: Consumer Goods
Brand, packaging, and visual identity guides
Lexington Power razor, stand, and brush design
Award winning Lexington Power packaging
Morris Park theme board
Morris Park razor handle & award winning packaging
Racing themed stand and brush handle concept
Gillette Tech Razor remake concept
Beard Care design
Seasonal offering
Fragrance line strategy, bottle and packaging design
Fusion Proshield Platinum Edition packaging and line-up concept
Gillett Fusion ProGlide Sensitive no-mess dispenser package design with gauge
Fits with Fusion family
Shave prep optimized global architecture
Gillette body theme/story, line up packaging
Prestige group design council
Work History: Automotive
Realize your innovation vision with Sims Design Consultants
Welcome to Sims Design Consultants! We specialize in creating unique and modern designs that will help your brand stand out. Let us help you realize your vision.
News & Articles of Interest
Plymouth Laser: History of My First Automotive Project
When I joined Chrysler, I worked in a studio that became the International Studio. Diamond Star Motors, the JV between Chrysler and Mitsubishi, was just ramping up. One of my first automotive projects was assisting Roger Zrimec, the Senior Designer in the studio on the Plymouth Laser. Later, I was to take over the work on the Eagle Talon and later versions of the Laser. Mitsubishi Car Design Trails is a website featuring design stories of Mitsubishi Vehicles and recently added the development story of the Eclipse, written by Roger Zrimec, David O'Connell and Nobutaka Imada (later two from Mitsubishi) Click the sketch on the right to link to the article.
Click the image above to see the article