IMAGINE | DESIGN | DELIVER
Your Vision to Reality
40+ years of Design Leadership & Craft, AI Enabled Speed
WHY SIMS DESIGN CONSULTANTS?
Imagine
I'm Dan Sims. From Chrysler, Mitsubishi to P&G and Gillette and the future of electric mobility, I've spent four decades turning ideas into products people love. I sketch, model, and validate with judgment that only comes from years of hands-on craft — then use AI to move at a pace that craft alone never could. The result: I bridge the gap between ideas and execution, validating early concepts, aligning innovation with real market needs, and de-risking product decisions before they get expensive.
Scaling Design Thinking for Innovation
At Procter & Gamble International Operations, I built P&G's design capability for Asia from the ground up, helping fuel the region into one of P&G's strongest growth engines. That work taught me how to use Design Thinking to drive innovation at scale, and to simplify complex design problems into something a team can actually act on. I still lean on that same approach today: getting to the real user insight behind a "wicked" business problem, fast.
Building the Future of Mobility
As Chief Creative Officer at Hydra Design Labs, I lead full automotive design programs through a fabrication studio built for the future of vehicles. My team and I have delivered transformative projects, including the THd Transformer RV for AC Futures, the Endurance EV Pickup for Lordstown Motors, and the concept for the Monarch EV Tractor. With 40+ years of OEM experience behind the work, Hydra is built for large-scale vehicle projects — click the logo to see more.
Producing Excellence in Design
My work spans automotive, consumer products, and packaging — vehicles for OEMs and future mobility startups, personal care products for global brands, razor and grooming systems, and the packaging that carries them to shelf. That range is reflected in the recognition along the way: a Graphis Merit Award, two I.D.S.A. Industrial Design Excellence Gold Awards, and more than 40 design patents. Different categories, different constraints, same commitment to design that works as well as it looks.
Delivering Impact Beyond Profits
Design work matters most when it reaches beyond the product itself. As a founding trustee of the Live Well Collaborative Singapore, I've helped guide projects aimed at real community health outcomes, not just market share. Through volunteer initiatives like Executives for the Extraordinary, I've had the chance to mentor and collaborate with others working toward the same goal: using design as a force for genuine, lasting change.
Crafting Your Entrepreneurial Vision, Efficiently
This is where four decades of experience meet your specific vision. I bring human-centered design, sharp strategic thinking, and the judgment to know which ideas are worth pursuing, paired with AI tools that let me move at a pace that matches your timeline, not the other way around. Let's imagine, craft, and deliver something real, together.
SERVICES:
Product Innovation Coaching for Creators and Startups:
Work directly with me — no team of juniors, no handoffs. I bring 40+ years of experience designing production and concept cars, consumer products, and future mobility systems, applied one-on-one to your specific idea.
Through 1:1 sessions, I'll help you:
- Evaluate and shape your product idea
- Understand your user and market
- Explore form, function, and key features
- Identify the fastest realistic path to prototype and production
- Avoid the costly mistakes I've seen sink good ideas before
Pricing: Starting at $2,500 —
CLICK THE IMAGE TO CONTACT US
Concept Studio Sprint
Unlock the Future of Product and Vehicle Design — Human Insight, Sharpened by AI
Great design starts with a need nobody's articulated yet. I spend my time finding that — through direct observation, conversations with real users, and 40+ years of pattern recognition for spotting the problem behind the problem. Then I use AI to move fast: rapid visualization, iteration, and storytelling, so the concepts in front of you reflect dozens of directions explored, not just the first one.
Who Concept Studio Sprint Is For
Built for entrepreneurs, business leaders, and innovation teams who need:
- Concepts grounded in real unmet user needs, not just aesthetic trends
- Fast-turnaround visuals and narratives for investors, partners, or internal stakeholders
- Bold product concepts that differentiate — because they solve a problem competitors haven't seen yet
- A partner with deep expertise in human-centered design and production experience across automotive and consumer products
What I Offer
- Discovery & Insight — Time spent understanding your users: their behaviors, frustrations, and the needs they haven't named. This is where real differentiation comes from, and it's not something AI can shortcut.
- Concept Studio Sprint — Rapid ideation and visualization, delivered in as little as two weeks, AI-augmented and human-directed.
- Vision Deck or Launch Narrative — A pitch-ready story built around genuine insight, not just polished renders.
- Optional Add-ons — User research, brand concepting, digital models, physical prototypes.
Why Concept Studio Sprint Works
AI can generate a thousand options. Forty years of design leadership — and real time spent understanding your users — tells you which one is right.
Book a Free Discovery Call
Book a Free Discovery Call
Contact us today to schedule a consultation and learn how we can help your business thrive.
MY DESIGN PROCESS:
Sims Design Consultants Consulting: Your Partner in Business Growth
1. Discovery: I start by understanding the landscape: a market assessment, an inspirational design target, and Design Thinking sessions to surface the real opportunity, not just the obvious one.
2. Define: Discovery becomes direction. I build a design brief, define the core problem, develop theme boards, form early concepts, define the user, and set target specifications, so everyone's aligned before real design work begins.
3. Design: This is where craft takes over: concept formation, ideation, hand sketching, low-resolution prototypes, and iteration, refining the idea against real constraints until it's genuinely ready.
4. Execute & Deliver: Once the design is locked in, I finalize color, material, and finish; complete CAD data; coordinate craftsmanship; and work directly with your manufacturer to make sure what gets built matches what we designed.
My Approach
I believe in a collaborative, human-centric approach to consulting, working closely with our clients to develop solutions and consumer understanding so so meet their unmet needs and goals.
RECENT WORK: BLUE INNOVATION GROUP
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Ideation, exploratory sketches
Ideation, design exploration
Design exploration
Design exploration
Design exploration
Design exploration, extending solar shades
Packaging layout study
Design finalization over package layout
Design finalization over package layout
Anchor mode with solar shades extended
Anchor mode with deck and solar shades deployed
Lower deck layout study
Final concept sketch
Final concept
Rear fold-down deck feature
RECENT WORK: IPSY REFRESHMENTS RAZOR
DISCOVERY: Market Audit, Inspirational Design Target, user fast-feedback team, evaluate competition
DEFINE: Theme boards, design targets and objectives, define user needs and insights
DESIGN: Choose finalists, refine details begin CAD data (Refreshment logos used with permission of IPSY)
EXECUTE & DELIVER: First prototype, proof of concept test, evaluate & refine
EXECUTE & DELIVER: Finalize color, materials and finishes, masters are made
DELIVER: Coordinate craftsmanship with suppliers, optimize design
DELIVER: Evaluate first production units, patents: D986505, US504867 B2
DELIVER: Finalize packaging & color strategy
Beauty in the thoughtful details
Beauty in the thoughtful details
Elegant solutions for real-world needs
Beauty in the thoughtful details
WORK HISTORY: CONSUMER GOODS
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Brand, packaging, and visual identity guides
Lexington Power razor, stand, and brush design
Award winning Lexington Power packaging
Morris Park theme board
Morris Park razor handle & award winning packaging
Racing themed stand and brush handle concept
Gillette Tech Razor remake concept
Beard Care design
Seasonal offering
Fragrance line strategy, bottle and packaging design
Fusion Proshield Platinum Edition packaging and line-up concept
Gillett Fusion ProGlide Sensitive no-mess dispenser package design with gauge
Fits with Fusion family
Shave prep optimized global architecture
Gillette body theme/story, line up packaging
Prestige group design council
WORK HISTORY: AUTOMOTIVE
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Realize Your Innovation Vision
Whether you're refining an early idea or ready to bring a full concept to life, I bring the same thing to every project: four decades of design craft, sharpened by AI-enabled speed, and the judgment to know which ideas are worth pursuing. Let's imagine, craft, and deliver something real... together.
NEWS
Plymouth Laser: History of My First Automotive Project
When I joined Chrysler, I worked in a studio that became the International Studio. Diamond Star Motors, the JV between Chrysler and Mitsubishi, was just ramping up. One of my first automotive projects was assisting Roger Zrimec, the Senior Designer in the studio on the Plymouth Laser. Later, I was to take over the work on the Eagle Talon and later versions of the Laser. Mitsubishi Car Design Trails is a website featuring design stories of Mitsubishi Vehicles and recently added the development story of the Eclipse, written by Roger Zrimec, David O'Connell and Nobutaka Imada (later two from Mitsubishi) Click the sketch on the right to link to the article.
Click the image above to see the article
Sims Design Consultants Named Finalists of 2026 Orange County & Inland Empire BBB Torch Awards for Ethics
ORANGE COUNTY, California -
Better Business Bureau has named SIMS DESIGN CONSULTANTS as a finalist for the 2026 BBB Torch Awards for Ethics, recognizing businesses that exemplify integrity, trust, and ethical leadership in the marketplace. The BBB Torach Awards for Ethics programs celebrates organizations that demonstrate an unwavering commitment to doing the right thing, for their customers and communities. Being named a finalist is a testament to the values that guide Sims Design Consultants every day
